You want to Make Money, right? Of course you do.
Everyone wants – and needs -to make money. So you started a
blog since you’ve heard it’s an easy way to make cash, but you’re not quite
sure how to actually make money doing it. Or maybe you already have a blog and
you’re exploring ways to monetize it.
No matter which group you’re in, make money with a blog –
whether it’s a hobby blog or a business blog –is possible.
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It’s not a get rich quick ordeal, but if you do it right,
you could make enough to support your family and more. Let’s dive in and see
how you can make a profit with your blog.
Make money with CPC or CPM Ads
One of the most common ways bloggers make money is through
placing ads on their site. There are two popular types of ads:
- CPC/PPC
Ads: Cost per click (also called pay per click) ads are usually banners
that you place in your content or sidebar. Each time a reader clicks on
the ad, you are paid for that click.
- CPM
Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a
fixed amount of money based on how many people view your ad.
Perhaps the most popular network for placing these types of
ads is Google
AdSense. With this program, you do not need to
be in direct contact with advertisers; you simply place the banner on your
site, Google chooses ads relevant to your content, and your
viewers click on the ads.
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There are countless similar programs available if you
find that AdSense doesn’t work for you, such as Chitika, Infolinks, and
Media.net.
Make money by Sell Private Ads
Working with advertising networks isn’t your only option when
it comes to selling ads. If you end up with enough traffic, advertisers may
come directly to you and ask you to place their ad on your site.
You can also contact advertisers yourself. The biggest
difference from the above mentioned option is that there is no middle man,
which means you can set your own ad rates.
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Selling private ads can come in the form of banners,
buttons, or links. You can even make money writing sponsored posts where you
write about or give a review of an advertiser’s product or service.
Another option is to write an underwritten post or series,
which is where you can write about any topic, but the advertiser pays for a
“Brought to you by” mention in the content.
The ways you make money with this can vary. For instance,
you might charge a one-time fee for a link within a post.
If you are hosting banner ads, you might charge your partner
monthly.
Bonus tip: To maximize your income, you can also choose to
sell sponsorship space in your newsletters, podcasts, and videos.
Include Affiliate Links in Your Content
Affiliate marketing is also another great tool for
monetizing your blog. Here is how affiliate marketing works:
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1. An
advertiser has a product she wants to sell. She agrees to give you a commission
from each sale if the buyer is coming from your site.
2. She
gives you a unique link that tracks your affiliate code. That way, she knows
when a buyer used your link to make a purchase.
1. You
include your affiliate link on your site. You can do this directly in the
content or through banner ads. If a reader clicks on your unique link and buys
the product you have recommended, you earn a percentage of what she purchased.
You can utilize affiliate marketing through ad networks like
Amazon
Associates, or you can create private
partnerships with advertisers and businesses with an affiliate program.
Sell Digital Products
If you would rather not advertise other people’s products on
your site, or if you are looking for another stream of income, consider selling
digital products. This can include items like:
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- eBooks
- Online
courses/workshops
- Images,
video, or music people can use in their own content
- Apps,
plug-in, or themes
Just remember that if you are going to choose one of these
avenues that you make it relevant and useful to your readers.
A lot of bloggers make the mistake of assuming they are
developing a product their readers need; listen to your readers first, and then
create a digital product that will meet their needs.
Use it as a Content Marketing Tool for Your Business
it is also possible to sell physical products on your blog
and to make money that way.
Instead of thinking of it as making money from your blog,
however, think of your blog as a content marketing tool that will drive
visitors to your business website.
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The possibilities are practically endless when it comes to
developing a business blog.
You could sell hand-made products, books, manufactured
products, and so much more.
Or you might already have a business and decide to start a
blog to convert loyal customers.
Lets say, for example, that you refurbish and resell used
smart phones out of your home. You could use a blog to attract visitors to your
website where you list your current phones for sale.
Your blog might cover topics about DIY refurbishing.
On one level, it seems counter intuitive because you want
people to buy your phones, but it also helps you build a brand and gain
recognition.
Social media guru Jay Baer explains the concept on Copy
blogger:
But eventually you are going to get out of your depth either
on that project on a project down the road, at which point who are you going to
call? Are you going to call somebody randomly that you discovered on Google or
are you going to call the guys who you just watched their logo in the corner of
a 14-minute instructional video?
This concept can also be applied to services in all types of
industries. For instance, if you offered electronic repair services as opposed
to physical products, you could still use the same blogging concept to increase
brand awareness and convert more clients.
Sell Memberships
Another option to make money is to sell memberships to
exclusive corners of your website. For instance, a career blog might charge $10
per month for users to gain access to their job board.
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A startup business blog might sell memberships to their
forums where people can get personalized advice about their business.
The key here is that your exclusive membership has to be
more valuable than something your visitors can find for free somewhere else, so
be sure you are developing something of value and worth the price.
Use it to Build Your Credibility
Blogging to build credibility can lead to many money-making
opportunities. For instance, let us say you start a blog in the finance
industry.
People start reading your content, and your blog becomes
very popular. You are now a recognized figure in the finance industry.
Once you have that authority, people might approach you to
co-author a book on debt management, or you could charge to speak at
conferences or to run employee financial training days.
This certainly isn’t a direct form of making money blogging,
but it has worked for many well-known bloggers, and it can work for you, too.
If you are looking for a direct revenue stream, popular
blogs have sold for 4-7 figures (sometimes more) by selling their branding and
content.
The biggest thing to keep in mind is that making money
blogging is not possible by putting your site up and letting it sit there. The
“if you build it, they will come” mentality doesn’t work here, so be sure you
are willing to put in the time.
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Most bloggers don’t see a spike of income for several months
(sometimes years) after starting their blog. Before you dive too deep into
blogging, remember these little bits of advice.
Create Quality Content
You are not going to make any money from your blog if people
don’t read it. After all, your readers are the ones who are going to make you
money,
whether they’re clicking on your ads or buying your
products. Always put your readers first.
Don’t Spend Your Time Exclusively on Your Blog
Developing a successful blog has a lot to do with building
relationships. That can include relationships with sponsors, affiliate
partners, or simply other bloggers who will direct traffic to your blog.
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Be sure some of your time is spent on forums and other blogs
(or whatever works for you) to build these relationships and your blog.
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