How Does Social Media Play a Part in Your Marketing?
Social media has
grown to epic proportions. If you’re not active on at least 2 social networking
sites, trying to get the word out on something you’re working on can be
difficult. One of the issues authors have with social media is not having
enough time in the day to spread the word about their products and services.
Don’t get left behind and leave your competitors with all of the engagement!
Now, creating an
effective social media strategy doesn’t involve constantly throwing content at
your readers. It’s important to be polite and subtle so it doesn’t look like
you’re even promoting anything at all. Your marketing should be unique, and your
updates should not be automated every time. The whole point of this marketing
approach is to show off your personality and human touch!
Here are some
simple, effective ways to share and promote your content on social media:
1. Cover Photo
Promotion: The first thing you see when you come across a social media page
is its cover photo. You may not think too much about it, but it does resonate
with your audience. It has similar aspects to that of a book cover or movie
trailer. Your value needs to be recognized right away and your brand should be
highlighted in an appealing and impactful way. The design should also be
updated at regular intervals to keep it exciting and fresh while still
preserving your brand.
2. Share Other Media: Images and videos have forced
their way to the top with social media. When there is so much information
shared daily, a paragraph or rambling note with emoticons can get skipped over
easily. However, if the content you share comes in bulleted list form with
worthwhile tips, you will get more eyes to stop and read it. Videos, photos and
info graphics are also easy on the eyes. If you have the time and resources to
create them, they can be an extremely advantageous marketing move. Even sharing
media your company did not create is still a useful promotion provided it
relates to your brand.
3. Reveal Your
Milestones: You can learn a lot by paying attention to your social media
sites. If you are unaware of how many followers or fans you acquire each week
or month, you’re not doing enough. When you reach milestones, you should
broadcast that good news. Think of the way politics is run, especially as of
late. When you hear candidates receiving impressive amounts of voter support,
that number keeps getting shared! It may only be a short announcement, but
people listen and get engaged with what’s trending.
4. Ask for Feedback: It’s no secret that listening to
your fans and followers can help your marketing campaign. You need to focus on
their interests and ask for feedback. While this is not a direct marketing
approach, it’s quicker and easier than a survey and the results can be
significantly more helpful. Every couple weeks, ask your followers a question
related to a product or an idea you have in the future. Their responses may
jumpstart a new direction for your platform. When you are unsure of your next
step, this is a great opportunity to take heed of input from your target
market.
5. Rewards for
Sharing Your Content: Asking your fans and followers to contribute to your content
will add another layer of value to your business. You shouldn’t have to do all
of the work yourself. You will always have people who are excited to
participate and share your content! Give them a chance to market for you (and
it doesn’t cost you a dime). If you invest time in this, you’ll have no problem
rewarding them for their efforts. Think about your marketing strategy and how
you will reward and thank those who participated.
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6. Subtle Promotion
in Comments: The comments section is a great place for people to voice
their opinion freely on a subject. It’s also an excellent opportunity for you
to voice your own opinion while throwing in subtle promotion. Hint at something
you’ve worked on that will clear things up on the topic of the discussion (such
as one of your articles or a product). Don’t be afraid of digging through the
comments section! It’s an easy way to share content with one person in such a
way that others can see the same content and learn from it as well.
Try some of our
tips above and see how your results improve and how your audience responds.
We’re not asking you to do any heavy lifting! We’re merely suggesting useful
strategies that other marketers have had success with, are inexpensive, and can
pack a powerful punch.
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